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Ahead of the Game Podcast Episode 47: Making Live Theatre Work Online | Digital Marketing Institute

This is the fascinating tale of how Oxford-based Creation Theatre Company managed to turn the Covid-19 pandemic to their advantage and produced 16 successful shows online, reaching new audiences but also meeting the needs of their existing audience. Host Will Francis chats with the theater’s CEO & Creative Producer Lucy Askew to explore how they used new technology and marketing tools in truly innovative ways to put Shakespeare and other greats on the digital stage.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.

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