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What Is SEO And How Does It Work? | Search Engine Optimization Tutorial For Beginners | Simplilearn

The video What is SEO and How Does It Work is complete guide by Simplilearn for the beginners willing to learn SEO. In these 25 minutes you will learn in brief about what is digital marketing, components of digital marketing, what is SEO?, some myths about SEO in the industry, why SEO is important?, how search engines work? – Crawling, Indexing and Ranking, what are the types of SEO?- On page SEO, Off page SEO, Technical SEO, essential tools required for best SEO practices, a case study that demonstrates how SEO brings success to business, job roles with effective salaries in the industry and we will end up this session with understanding what the future holds for SEO.

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✅What is Digital Marketing?
Promoting products and services on the online platform using digital technology is called digital marketing. Components of digital marketing includes Search engine optimization (SEO), Social media marketing (SMM), Email marketing, Affiliate marketing, Mobile marketing, Content marketing and Search engine marketing (SEM).

✅What is SEO?
The practice of getting traffic organically through the search results with the help of a search engine is called search engine optimization. It seeks to boost your website’s ranking in search engine results pages. Remember that the higher the website ranks in the search results, the more people will see it. It seeks to boost your website’s ranking in search engine results pages. Remember that the higher the website ranks in the search results, the more people will see it.

✅Importance of Search Engine Optimization:
1. SEO increases brand awareness
2. Traffic obtained organically is more consistent
3. With SEO, one can reach a large audience to promote products and services
4. SEO builds trust among the audience
5. Your competitors are doing it. Then you should also do it!

✅How Search Engines Works?
Search engines work on three basic steps – Crawling, Indexing and Ranking
1. Crawling: Search engines are hungry for content, and so they send the web spiders, also known as crawlers or robots or search engine bots, to discover new content or any updated content. Content can be an image, webpage, video, or anything else present on the web. This process is known as crawling.
2. Indexing: Soon after discovering content, web spiders start storing the URL of the content into the search index, and this process is known as indexing. Once the content is indexed, it appears in search results for the relevant searches.
3. Ranking: When a user enters a search query, the most relevant results are taken from the index and displayed from most relevant to least relevant on the search result pages. This process is known as ranking.

About Post Graduate Program in Digital Marketing Program:
The Post Graduate Program in Digital Marketing in partnership with Purdue University, will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field.This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels.

Key Features:
✅ Purdue-Simplilearn Joint Post Graduate Program Certification
✅ Purdue Alumni Membership and Masterclasses
✅ Masterclasses from top Purdue instructors
✅ 200+ hours of applied learning
✅ Experiential learning through case studies and theme-based project work
✅ Get noticed by the top hiring companies
✅ Learn 35+ Digital Marketing tools

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