In this tutorial, we go through digital marketing objectives and the steps you need to do a creative brief.
—————-Links & Resources —————
Digital Marketing Media Brief
https://digitalmarketinginstitute.com/resources/toolkits/digital-marketing-media-brief
Digital Marketing Campaign Brief Template
https://digitalmarketinginstitute.com/resources/toolkits/toolkit-digital-marketing-campaign-brief-template
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When setting up communication objectives, there are several things we need to think about:
– Increasing awareness: Do you want to generate sales? Or just increase awareness?
Sharing knowledge: Education is a very important part of communications. If consumers don’t understand how to use your product or what your product does, they may not have any interest. Sharing knowledge with consumers can be a very important objective.
– Projecting a brand image: You might be trying to change the way consumers perceive your brand or clarify what your brand image is.
– Stimulating needs and desires: So, actually, consumers may not think that they need to purchase your product, but by delivering a really strong campaign that focuses on this, suddenly, it becomes a desirable object that they can’t live without.
Writing a creative brief:
It’s critical that your creative brief is robust. A good planner builds a customer profile by answering questions such as:
– What is the persons life like?
– What do they love and hate?
– What are their hopes and dreams?
– How do they see themselves?
– How do they want to be seen?
The best campaigns are built on big ideas derived from consumer research insights and ambitious targets.
00:00 Setting communication objectives
01:30 Importance of a clear creative brief
03:12 Consumer research
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————— Why Chose DMI ————
About the Digital Marketing Institute
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