linksexchange

2500 backlinks
stats backlinks backlinks
backlinks backlinks backlinks

domainused.com

Keywords | long-tail vs short-tail keywords | Free Digital Marketing Course

Keywords are the cornerstone of any Organic Search Strategy. In this tutorial, we look at different types of keywords. What is the difference between long-tail and short-tail keywords? And how do you use them?

—————-Links & Resources —————
The Keywords That Count, How to Target Them and Why You Should blog
https://bit.ly/3Q9TTGA

Walkthrough: How to Align Keywords to your Website Content
https://bit.ly/3ekbeiz

————————————————————————-

Keyword research
Keyword research is the process of discovering the keywords used by potential customers to find your products. You can then pick the most relevant keywords within your reach that have a good search volume.

Benefits of keyword research
Keyword research helps to inform your content development. You can use the findings from your keyword research to decide on themes for your content. If you base your content on high ranking keywords, it is more likely to appear in search results. Keyword research allows you to:

– Get the right kind of visitors to your site.
– Identify keywords with high search volume to use as a guide to content topics.
– Identify content gaps on your website by comparing new keyword topics to your existing content topics.
– Provide unbiased statistical rationale for pursuing content themes.
– Identify new opportunities with emerging themes and trends based on what people are searching for.
– Use SEO difficulty metrics to identify quick wins and high impact opportunities.

Long-tail and short-tail keywords
Long-tail keyword are specific keyword terms containing many words. They are easier to rank and convert, but harder to research. They have lower individual keyword search volume, but higher collective keyword search volume.

They require more in-depth content, and a greater amount of it, because there are so many brands competing for these searches. So, in order to be noticed and ranked by Google, you’ll need to produce a lot of in-depth content.

Short-tail keywords are broad keywords with just a few words in the keyword. They are harder to rank and convert, but easier to research. They have a higher individual keyword search volume, but lower collective keyword search volume.

It’s worth noting that approximately 70% of all search traffic comes collectively from long-tail keywords. Searchers tend to be more detailed with their searches because they are looking for specific results in as little time as possible.

00:00 What is keyword research?
01:10 What are long-tail keywords?
01:47 What are small-tail keywords?

————— Want to learn more about Digital Marketing? ————
Learn Digital Marketing with our short course. DMI PRO Course Overview
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars, and essential reading. This is a thorough exploration of what digital marketing is, and how to complete a full digital marketing strategy. Exam completion leads to Professional Diploma in Digital Marketing.

View the course brochure here:
https://bit.ly/3KFgJVg

————— Why Chose DMI ————
About the Digital Marketing Institute

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

#typesofkeywords #longtailkeywords #shorttailkeywords

Leave a Reply

Your email address will not be published. Required fields are marked *

You might like

© 2023 Links.Exchange - WordPress Theme by WPEnjoy