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Paid promotion explained and how to use it | Free Digital Marketing Course

Paid Promotion is used in many marketing strategies, From Instagram promotion , Facebook promotion , YouTube promotion , PPC and many more there is so much to chose from. In this tutorial, we look at what is paid promotion. How can you use it for your marketing strategy? And what are the benefits of paid promotion?

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Defining paid promotion
Paid promotion of content involves paying for any media space or placement. Usually ads or advertorial, they’re targeted toward your individual audience segmentation. Paid promotion is a great opportunity to assess whether your content is working and whether your marketing message resonates with your audience. It also allows for great scale and reach for your marketing campaigns.

– What are the benefits of paid promotion?
– Right audience. Paid promotion ensures your content reaches the right audience at the right time by essentially making it visible in their newsfeeds.
– Maximizes reach. Paid promotion maximizes your reach and gets your content seen by enough people to make it worthwhile investing in and creating in the first place.
– Brand visibility. Paid promotion increases your brand awareness. It makes sure that people who may never have heard of your brand or business offering before are made aware of it by seeing your content boosted into their newsfeeds.

Creation versus paid support
A common mistake by content marketers is investing heavily in content creation, but not necessarily putting a decent paid budget behind it. So you can have a situation where you’ve created a big budget piece of content, but the value of your return is quite low. Generally, if it’s worth putting the investment and time into creating a piece of content, it’s worth promoting.

So have adequate spending support for all of your content.

00:00 What is paid
00:30 Benefits of paid promotion
01:24 Content creation vs paid support
02:05 Social algorithms
03:37 Auctions vs fixed promotion
07:05 Facebook advertising
08:30 Twitter advertising
10:04 Instagram advertising
10:35 Youtube advertising
13:05 Google advertising
14:21 Linkedin advertising
15:30 Snapchat advertising
17:11 Pinterest advertising
17:25 Reddit advertising
18:03 Tumblr advertising
18:25 Various paid promotion formats
19:57 Ad blockers
20:49 Combating ad blockers

————— Want to learn more about Digital Marketing? ————
Learn Digital Marketing with our short course. DMI PRO Course Overview
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars, and essential reading. This is a thorough exploration of what digital marketing is, and how to complete a full digital marketing strategy. Exam completion leads to Professional Diploma in Digital Marketing.

View the course brochure here:

————— Why Chose DMI ————
About the Digital Marketing Institute

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

#paidpromotion #socialadvertising #paidsearch

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