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Digital Marketing Objectives Explained | Free Digital Marketing Course

What are digital marketing objectives and how do I set them?

In this free Digital Marketing Course, we look at digital marketing objectives. What are they? We also look at the core components of an effective digital marketing strategy and explain how to develop an effective digital marketing budget plan and measure the ROI for digital activities.

—————-Links & Resources —————
Digital Marketing Campaign Brief Template:

Buyer Persona Template


Purpose of the digital marketing objective phase

The objective phase sits at the heart of the process of creating a digital strategy. Setting clear objectives for your digital marketing activity should be the starting point to build an appropriate digital strategy.

Digital marketing objective setting activities
These marketing objectives should be business objectives that can be realized through digital marketing, for example, increase e-commerce sales, drive more leads, build audience engagement with your brand. The objective phase should be focused clearly on beginning with your key success outcome and then identifying your digital marketing KPIs. Once you have achieved this, then you can begin designing the digital marketing strategy that is measurable and clear.

The biggest challenge for digital marketers is that there is so much that you can do. Being clear and concise is crucial. You have got to make use of all your digital marketing resources in an efficient manner; know where your marketing budget is best spent and try to minimize budget waste.

Some key objectives throughout a digital marketing strategy are:

– Conversion/sales: That is commercial success.
– Consideration: That is evaluating if the product or brand meets your needs.
– Awareness: This is about audience reach
– Retention: This enables you to establish customer engagement.

Digital marketing can help deliver on any of these goals and it’s important to establish what is your priority to help choose channels and measure success.

00:00 How to set business objectives
03:22 What are SMART goals?

————— Want to learn more about Digital Marketing? ————
Learn Digital Marketing with our short course. DMI PRO Course Overview
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars, and essential reading. This is a thorough exploration of what digital marketing is, and how to complete a full digital marketing strategy. Exam completion leads to Professional Diploma in Digital Marketing.

View the course brochure here:

————— Why Chose DMI ————
About the Digital Marketing Institute

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

#SMARTgoals #businessobjectives #KPIs

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