What is a digital marketing audit? In this free digital marketing course, we look at how they are done, and why they are beneficial to your business.
—————-Links & Resources —————
Digital Marketing Campaign Brief Template
https://bit.ly/3erjMEw
Creating Successful Content and Advertising Strategies video lesson
https://bit.ly/3euiEQH
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A digital marketing audit is an assessment of all active media channels and to evaluate how effective they are in the current campaign. Audits are useful to conduct in advance of the planning stage of your strategy to build a foundation on historical performance and to understand the available channels to include in your plan.
When you’re really going to start to dig into it, one of the first things that you’re going to do is carry out what’s called a digital audit. Is it good, is it bad, is it effective, and how many channels do we have, and what we’re operating within them?
For this, we utilize a process of how you actually get the audit done. It’s a step-by-step process that you just go through to make sure that you understand what’s going on.
It’s crucial for establishing exactly:
– What sites we have
– What pages are on the site
– What profiles we have on social media
– What accounts are in existence
– Who has been operating them
It is often the case that social has taken ownership when it was popular, and now it’s being operated from outside of the marketing function, or it’s being operated by another team, and it is helpful to understand the politics of it, but also how it’s being utilized.
By going through this checklist, you’re going to create a clear outline of everything that’s pre-existing and a key outcome of the audit should be a full awareness of digital within your entire organization. It is important to know that this can be used to overcome internal politics.
If one channel is being managed by another team, if you show them the depth of understanding that you’re trying to establish for digital for the whole business it’s not to say that you need to take it away from them, but you might actually be able to increase your control.
00:00 What is a digital marketing audit?
01:54 Structuring your audit
03:30 Digital marketing audit steps
————— Want to learn more about Digital Marketing? ————
Learn Digital Marketing with our short course. DMI PRO Course Overview
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars, and essential reading. This is a thorough exploration of what digital marketing is, and how to complete a full digital marketing strategy. Exam completion leads to Professional Diploma in Digital Marketing.
View the course brochure here:
https://bit.ly/3cQHqtC
————— Why Chose DMI ————
About the Digital Marketing Institute
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
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