Digital leadership, what is it? In this free digital marketing quick course , we look what is digital leadership, and how you should you use it
—————-Links & Resources —————
7 Traits of a Successful Digital Sales Leader
https://bit.ly/3cP1RHw
Digital Marketing Media Brief
https://bit.ly/3KQVGPS
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Defining digital leadership
What is Digital leadership? Digital leadership is the discipline of navigating an organization towards digital transformation in order to stay competitive and agile in a rapidly evolving digital and social media landscape.
Digital transformation needs to be a part of your organizational culture. If it’s something that you’re trying to tag on, or if it’s something that you’re putting a 20-year-old intern in charge of, then it won’t be properly embedded or understood within your company.
The role of a digital leader
As a digital leader, you will:
– Set the vision
– Influence executives and stakeholders
– Create sustainable digital programs
– Hire A-players
– Define processes for digital excellence
– Track impact
– Optimize and continually improve
Characteristics of an effective digital leader
An effective digital leader is someone who:
– Leads
– Inspires
– Educates
– Enables
– Empowers
– Fosters partnerships
– Is accountable
00:00 What is digital leadership?
00:46 What is your role as a digital leader?
01:49 Characteristics of an effective digital leader
02:40 Burberry case study
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————— Why Chose DMI ————
About the Digital Marketing Institute
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
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Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
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