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Q&A with Tim — PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More

Brought to you by House of Macadamias delicious and nutritious nuts, Wealthfront high-yield savings account, and Vuori Clothing comfortable and durable performance apparel

Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. This time, we have a slightly different format, and I’m the guest.

As some of you know, I tested a “fan-supported model” in 2019, but I ended up returning to ads by request. That’s a long story, and you can read more about it at I recently sat down with the original supporter group for a fun and live Q&A on YouTube.

In this episode, I answer questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, my recent gardening adventures, tools for releasing tension in the iliacus and psoas muscles, my current coffee and alcohol rules, advice for artisans, animal communication, tools for adverse life moments, and more.

Please enjoy!

00:00 Start
01:08 How I would build clientele/mitigate risk if I were opening a restaurant.
05:48 Raising awareness for a new productivity tool.
11:15 Notable contributions during my days as a tech company advisor.
14:12 Biggest project/challenge at the moment.
14:50 Biggest takeaway from my own work that often gets overlooked.
17:43 Thoughts on curated newsletters for information gathering.
19:40 Recent spiritual shifts?
23:11 Derek Sivers.
23:33 New invention: franchise or sell the proprietary system?
28:34 My experience with Bas Rutten’s O2 breathing device.
29:39 Encouragement for a caregiver amid a chronic medical situation.
31:45 Ketamine and bladder damage.
34:31 Is it always bad to be the bottleneck to your own business?
36:11 Blogs or newsletters I read every day.
37:47 First steps on the animal communication journey.
41:35 Preparing, enduring, and breaking a three-day fast.
46:45 How to launch a successful nonprofit.
50:50 Building a luxury brand.
01:05:49 Favorite recent travel destinations.
01:06:36 Shredders.
01:07:10 Outcompeting in a saturated market.
01:10:58 Coffee vs. tea.
01:11:53 Limiting alcohol intake.
01:15:36 Shaved Ice Island.
01:15:45 Resources for the archery curious.
01:19:27 Fiction writing.
01:20:24 Past guests who have inspired me through tough times.
01:23:10 The mental model that most effectively helps me prioritize.
01:27:13 Cosmic insignificance therapy (via Four Thousand Weeks).
01:27:28 Marketing The 4-Hour Workweek in 2007 vs. 2022.
01:33:24 Metaverse musings.
01:35:41 How does my garden grow?
01:37:58 Workout routine.
01:43:34 Optimizing ROI on ad dollars spent.
01:57:18 Required reading for someone in need of self-love.
01:57:35 If asked, would I appear on The Joe Rogan Experience again?
01:58:03 Have I ever tried backcountry skiing?
01:58:49 What is Project 555?

About Tim Ferriss:
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 800 million downloads and been selected for “Best of Apple Podcasts” three years running.

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